A first-party data relationship: an invitation to go deeper

In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Evan Crawford, VP of Marketing at Pyramid Global Hospitality, reveal that collecting guest data isn’t just a transactional experience — especially when you’re collecting first-party data. Crawford explains that this data type opens an array of digital engagement opportunities to explore and go beyond surface-level guest communication. Listen in and find out how to use first-party data to your hotel’s advantage while imparting value to your guests along the way. You’ll also gain inspiration of how to leverage a variety of media channels like digital streaming.

In this episode of Hotel Moment, host Karen Stephens is joined by Evan Crawford, Vice President of Marketing at Pyramid Global Hospitality. Together, they cover:

How to retain the strengths of independent properties while bringing them under the Pyramid marketing umbrella
Why lowering the bar of engagement is crucial for gathering useful first-party data
Practical examples of how to follow potential new customers to where they are rather than waiting for them to come to you

Evan Crawford is a strategic hotel marketer and thinker who's gathered an immense portfolio of experience in brand development across ten years with Pyramid Hospitality.

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Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.

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