Connecting the data dots for an email channel powerhouse

Karen Stephens sits down with Renee Murrieta in the latest episode of Hotel Moment. Renee is Founder of Show.Tell., a boutique, London-based hospitality marketing agency. Listen in to receive a masterclass in digital marketing, ranging from the importance of personalization for driving effective campaigns to the KPIs that matter across all of your digital channels.

Karen Stephens sits down with Renee Murrieta in the latest episode of Hotel Moment. Renee is Founder of Show.Tell., a boutique, London-based hospitality marketing agency.

Together, they discuss:

How you can use data from one property to cross-sell and promote other properties in your collection
Efficient methods for personalizing campaigns for every segment of your customer base
The importance of collating the data from all of your marketing channels to instruct your strategic decisions
And more!

Discover the importance of personalization for driving effective campaigns and the KPIs that matter across all of your digital channels.

Don't miss this opportunity to uplevel your marketing strategy!

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Chapters:

00:00 - Intro

02:43 - Renee and Karen’s history

03:54 - Resilience and grit

05:37 - Using data across properties

09:03 - Personalization for hotels

13:14 - About Show.Tell.

15:45 - Reporting data from channel to channel

21:23 - Shopping Cart Abandonment tools

23:41 - Effectively using guest data

25:40 - Sparks of innovation

28:26 - Outro

Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.

Are you a hospitality industry leader with insights to share? We're always looking for innovative voices to join our conversation about the future of hospitality technology.

If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:

Innovation in hospitality technology
Guest experience transformation
Revenue optimization strategies
Emerging industry trends

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