Start early: How to have an intentional budget season | with Joel Morales
September 4, 2024
In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August. Joel highlights the benefits of initiating budget planning as early as May or June, and how he’s seen sales and marketing departments align and collaborate with greater speed and efficiency.
Tune in for a change in perspective when it comes to the timing of budget planning, and how you can leverage your brand, brand performance, and overall marketing strategy to drive conversion and open up more revenue streams for your hotel.
In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August. Joel highlights the benefits of initiating budget planning as early as May or June, and how he’s seen sales and marketing departments align and collaborate with greater speed and efficiency.
Tune in for a change in perspective when it comes to the timing of budget planning, and how you can leverage your brand, brand performance, and overall marketing strategy to drive conversion and open up more revenue streams for your hotel.
Tune in as they discuss:
- Joel's unique transition from working in hotels to agency life, and back to hospitality, blending creative and strategic approaches.
- The dynamics of managing marketing for both independent and franchise hotels, with a deep dive into Castlerock's diverse portfolio.
- How Joel has reshaped Castlerock's marketing strategy by incorporating agency-style techniques and technology-driven insights, from early budgeting processes to advanced brand-building tactics.
- The importance of aligning marketing strategies with overall business goals, and how early planning has transformed their approach to budgeting and revenue management.
- Joel's innovative strategies for brand affinity, including creative collaborations and leveraging local art and culture to enhance the guest experience.
Discover how Joel is elevating Castlerock's marketing efforts with fresh perspectives and strategic thinking. Don’t miss this opportunity to gain valuable insights into integrating creativity with performance in the hospitality industry!
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Connect with Joel Morales here:
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Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.
Are you a hospitality industry leader with insights to share? We're always looking for innovative voices to join our conversation about the future of hospitality technology.
If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:
- Innovation in hospitality technology
- Guest experience transformation
- Revenue optimization strategies
- Emerging industry trends
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