You're capable of achieving more than you think: Going further with a direct booking strategy

In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they discuss ways to maximize profitability and enhance guest experiences in hotels. Cullen also shares valuable insights on creating a data-driven culture, adjusting rate strategies, and where she sees the industry going.

In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they cover:

The benefits of shifting marketing dollars from third-party bookings to direct booking strategies by investing in digital marketing and leveraging your customer database
Why hotels should collect and analyze data to understand customer feedback to enhance the guest experience
Why the revenue professionals, sales team, marketing team, and front desk team must collaborate
And much more!

Kathleen is a hotel guru with over thirty years of experience helping a wide range of players in the hospitality industry create and deliver unique experiences. She aims to provide strategic leadership to build and nurture a diverse team of experts, while continuing to work closely with clients on the frontlines.

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Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.

Are you a hospitality industry leader with insights to share? We're always looking for innovative voices to join our conversation about the future of hospitality technology.

If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:

Innovation in hospitality technology
Guest experience transformation
Revenue optimization strategies
Emerging industry trends

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