No missed opportunities — prioritizing a data collection practice for every property | with Aaron Miller
May 22, 2024
In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Aaron Miller, VP of CRM, Digital at Highgate, explain why data collection isn’t something you can just pay attention to “sometimes.” Miller emphasizes that every property is a chance for hoteliers to see what data touchpoints provide the most value and which touchpoints could improve.
Listen in to find out more about the work Highgate is doing to manage first-party data across their portfolio and how they are learning from vendor management and data collection to maximize revenue.
In this episode of Hotel Moment, host Karen Stephens is joined by Aaron Miller, Vice President of CRM & Digital at Highgate. Together, they explore:
- The ongoing dialogue between professionals in the marketing space and why conferences like NAVIGATE are so important
- How starting his career in operations at The Venetian prepared Miller to tackle all of the challenges his later career would throw at him
- The expansion of Highgate’s international portfolio and how first-party data can still be a useful tool across unaffiliated independent hotels
If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Connect with Aaron Miller here:
Connect with Karen here:
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.
Are you a hospitality industry leader with insights to share? We're always looking for innovative voices to join our conversation about the future of hospitality technology.
If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:
- Innovation in hospitality technology
- Guest experience transformation
- Revenue optimization strategies
- Emerging industry trends
Check out the three most downloaded episodes: