In this announcement episode of Hotel Moment, Brenna Turpin, Marketing Coordinator at Revinate, previews the upcoming 2026 Hospitality Benchmark Report — Revinate's 11th annual data analysis providing actionable insights for hotels worldwide. Drawing from over 12,500 customer properties and analyzing more than 2 billion emails, 28 million guest reviews, 4 million calls, and 22 million text messages, this report serves as a strategic training manual for the modern hospitality landscape.

What you'll learn: 
● Why having technology tools doesn't make you super—knowing, how to use them together does 
● The sobering revenue reality: hotels globally lost $488 in incremental revenue per room in 2025 (28% drop) despite 34% database growth 
● Regional performance disparities: APAC's 24% email revenue increase vs. North America's 14% decline 
● Why North America's top-tier data capture doesn't translate to revenue without execution strategy 
● Database health as the superhero foundation: declining rich guest profiles and rising OTA email masking (34% in EMEA, 22% globally) 
● The engagement crisis: only 16% of guests globally respond to messaging, meaning 84% of communications are invisible 
● The critical role of phone capture stuck at 56% globally 
● Four channels that unleash guest engagement: email (direct and powerful), voice (personal and revenue-driving), messaging (instant impact), and web capture (first-party AI enabler) 
● Region-specific insights for North America, APAC, EMEA, and global markets 
● Actionable benchmarks segmented by property size and hotel class 
● How AI and automation multiply impact when database health is strong 
● Why 2026 is the year strategy trumps volume as guests' attention spans shorten and wallet share fragments

Learn why execution quality matters more than tool possession and discover how top-performing hotels turn everyday technology into genuine competitive advantages through database strength, strategic activation, and precision personalization.

Sign up to receive the report at revinate.com/benchmark2026 

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[01:05] Tools don't make superheroes - Brenna sets the stage: "Having the tools doesn't make you super. Knowing how to use them together — that's what turns you into a hotel superhero." With every gadget imaginable available, from PMS to AI assistants, the real challenge is strategic alignment rather than technology acquisition.

[03:03] Database health foundation - Critical metrics reveal declining fundamentals: "North America's rich guest profiles dropped from 12% to 11%, EMEA from 9% to 8%. OTA email masking is rising — 34% in EMEA, 22% globally." Without strong database health, even the best tools deliver limited impact.

[03:52] The revenue villain strikes - The sobering global reality: "Hotels lost $488 in incremental revenue per room in 2025 compared to 2024 — that's a 28% drop. Meanwhile, databases grew 34% worldwide." More data doesn't automatically mean more revenue—execution determines outcomes.

00:00 - Intro

00:45 - Why 2026 demands hotel superheroes

01:20 - The revenue reality: global trends

02:24 - Regional performance breakdown

03:03 - Database health as your foundation

03:45 - The engagement crisis: 84% invisibility

04:26 - Four channels that matter most

05:26 - Sign up for the 2026 report