Black Friday and Cyber Monday: Winning email strategies for hotels
October 30, 2024
In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive.
Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday. The two explore the factors that influence buying behavior this time of year and reveal why a detailed segmentation strategy can not only drive conversion but guarantee you’ll target the right guest at the right time with the right offer amid a crowded inbox.
Tune in and determine if your email marketing strategy is ready for the holidays so that you can maximize deliverability and exceed your guest's expectations.
In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive.
Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday.
Together, they cover:
- The importance of starting email marketing efforts early to maximize engagement and avoid deliverability issues.
- Key factors affecting email deliverability including sender reputation, list hygiene, and compliance with regulations.
- Best practices for managing email volume and cadence to ensure effective communication with guests.
- Strategies for crafting successful email campaigns that resonate with audiences and drive bookings during peak holiday seasons.
- Insights on segmenting your audience to enhance engagement and conversion rates.
Tune in for valuable insights to elevate your email marketing game and ensure your messages reach your guests' inboxes this holiday season!
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Chapters:
00:00 - Intro
03:00 - The importance of timing
07:40 - The dynamic duo of cadence and volume
10:00 - Planning for success
11:30 - Essential filters for deliverability
14:00 - Knowing your audience
18:40 - Creative campaign ideas
19:59 - Segmentation for targeted messaging
25:36 - Crafting the perfect email
29:41 - Mastering subject lines
34:01 - Shifting to mobile-friendly campaigns
35:17 - Measuring success post-campaign
40:27 - Nurturing leads and win-back strategies
43:08 - Black Friday success stories
46:29 - Key takeaways and outro
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:
- Build intelligent operations and let data drive direct bookings | with Patrick Norton
- Modern and focused commercial strategy — what does it look like? | with Lori Kiel
- Approachable luxury without losing touch with guests | with Shawn Jereb