Ever seen the laundry space of a hotel? Sheets, towels being meticulously washed, ironed, folded? In September, if you are in Orlando, Florida, you can walk into a hotel with an open plan laundry space. Modeled along the idea of an open kitchen, this new concept may be crucial to ease any lingering preoccupations that guests have with cleanliness and hygiene. This week we speak with Alex Ekbatani, president of ette hotels on the novel housekeeping theatre that he is all set to bring to the hospitality industry. Listen in on Ekbatani explain why this is a far more important idea than stickers on room doors loudly proclaiming their sanitized status.